The Museo d'Arte Trasformativa is a museum format that applies to different places intended to host an exhibition under its aegis.

The goal of the MAT is to create exhibitions in which the works of art are proactive objects that transform ideas, in dialogue with visitors, along three directions:

THOUGHT (cognitive transformation, education/training)

EMOTION (emotional transformation, which touches the sphere of sensitivity)

MEMORY (chronological transformation, dialogue with history, with cultural heritage)

The MAT is committed to creating exhibitions where BEAUTY is the guideline, to arouse emotion and leave a beautiful memory to the visitor, and CONTENT is the source of inspiration to arouse a thought of change.

The first design phase of the MAT sets itself a challenge that, in Italy, is historically much debated but very rarely undertaken, at least with due attention to the quality of the proposals: that of culturally redeveloping the commercial areas, near the agglomerations of large-scale distribution or right inside the Shopping Centers, which have now become the new agora of today's cities.

The aim is to enrich the proposal of these places where shopping is celebrated, offering people who frequent them even just to walk, to meet with friends or to socialize in person, attractive contemporary cultural experiences. The exhibitions created by the MAT have strong and always current themes, but they are proposed with attention to spectacularity and creating immersive experiences capable of arousing emotion, fun and knowledge with maximum involvement. The commitment is to provide different interpretations dedicated to all types of visitors, including those who are not used to visiting an art exhibition, with special attention to the younger age groups, building immersive fairy-tale-style itineraries, even for exhibitions with more challenging content.